Category Archives: Articles

3 branded content trends to keep an eye on in 2021

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Why you should add Branded Entertainment to your marketing-mix

Did you know that Branded Entertainment is an old marketing discipline? But one that has[...]

Why optimizing ‘Average Play Time’ is so important for your campaign

It’s really hard to keep anyone’s attention on the internet. So, when your target audience[...]

Why we build Biites – a Brand Safe and Ad-free Streaming Service for branded programming

At Biites, people gain knowledge from brands and brands gain knowledge about people. Here, stories[...]

Time to focus on brand safety in video distribution – your brand deserves it!

The spring pandemic forced many brands to stop marketing campaigns and reconsider ad spend and[...]

STOP video vanity metrics. And start counting the numbers that really matter!

Play, View, and Time are three words that should be set as the standard for[...]

Why make great films – and NOT show it to an audience?

Few people invest in their favorite red wine and then drink it on the bench[...]