Category Archives: Articles

Biites, a global branded content platform, secures funding from FirstPartyCapital to fuel international expansion

7 October 2021, London/Copenhagen – The Copenhagen-based startup launches in the UK today, having completed[...]

Biites is among the 16 hottest live-streaming startups in 2021, according to Europe’s biggest venture capitalists

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3 branded content trends to keep an eye on in 2021

📺 Brands develop programs inspired by TV-formats Travel shows, food shows, reality series, documentaries and[...]

Why you should add Branded Entertainment to your marketing-mix

Did you know that Branded Entertainment is an old marketing discipline? But one that has[...]

Why optimizing ‘Average Play Time’ is so important for your campaign

It’s really hard to keep anyone’s attention on the internet. So, when your target audience[...]

Why we build Biites – a Brand Safe and Ad-free Streaming Service for branded programming

At Biites, people gain knowledge from brands and brands gain knowledge about people. Here, stories[...]

Time to focus on brand safety in video distribution – your brand deserves it!

The spring pandemic forced many brands to stop marketing campaigns and reconsider ad spend and[...]

STOP video vanity metrics. And start counting the numbers that really matter!

Play, View, and Time are three words that should be set as the standard for[...]

Why make great films – and NOT show it to an audience?

Few people invest in their favorite red wine and then drink it on the bench[...]