Jaguar – Going Electric | Documentary

This is the remarkable story of how luxury car maker Jaguar made its first electric car.

With exclusive access to Jaguar’s state-of-the-art engineering laboratories and top-secret design studios, Going Electric provides an intriguing, inside view of one of the world’s most iconic companies as it grapples with the future. Directed by award-winning filmmaker Ben Lawrie and narrated by British actor Mark Strong.

On the Danish market the documentory got +730.000 engagement minutes and 122.000 plays in just XX? months which equals that XX% of the Danish population of app. 6 million people watched it. 


Number of plays


AVR. time per play

6 min.

AVR. program lenght

54 min.

Engagement (minutes)