Will brands really go from being advertisers to entertainers? Is the traditional marketing funnel outdated and in need of a new section? Will the biggest entertainment shows be brand funded within the next ten years?
Our COO and Co-Founder Helle Jabiri Falck’s did a Q&A with Marcom News about the future of branded entertainment
Read Helle’s answers in the Marcom article here as she talks about the role of brands in the content of tomorrow; how long-form content enables brands to connect with audiences and what kind of stories especially younger consumers will be looking for from brands in the future.