Why optimizing ‘Average Play Time’ is so important for your campaign

It’s really hard to keep anyone’s attention on the internet. So, when your target audience press play to your video content, you need to make sure they have the best viewing conditions in order to optimize the Average Play Time. This is especially important, when your work with longform video content with a length of 2+ minutes like we do on Biites.

Optimizing Average Play Time gives you:

🎬 More time to tell your story, nuance your messages and inspire. ⏳ More time to connect with your audience. 📊 High quality data – based on engagement. Check out Biites and see how we work with creating the best conditions for the viewing experience of branded video. Finding the right video context and user environment can dramatically increase the Average Play Time of your videos.

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