We dove headfirst into this question with the CEO of the Visual Storytelling Institute (VSI), Shlomi Ron.
Expand your understanding of Branded Entertainment by listening to this podcast episode. We promise you will get a nuanced understanding of the great potential that exists within the visual long-form content format – as a means to grow brand awareness and brand preference.
But more importantly, as a means to tell powerful brand stories that resonate with the audience, and makes them want to ‘binge’ content with a branded narrative.